ECO FRIENDLY INNOVATIONS
At BMW, eco-innovation is closely linked to a variety of related concepts. It is often used with environmental technology, eco-efficiency, eco-design, sustainable design. While the term environmental innovation is used in similar contexts to “eco-innovation”, the other terms are mostly used when referring to product or process design, and therefore focus more on the technological aspects of eco-innovation rather than the societal or political aspects. Our process aligns with ecological innovation to construct products which have a generative nature and are recyclable back into the environment for usage in other industries.
Another position we here at BMW hold is that our eco-innovations should also bring greater social and cultural acceptance. In this view, this social pillar is necessary because it determines learning and the effectiveness of eco-innovations. This approach gives eco-innovations a social component, a status that is more than a new type of commodity, or a new sector, even though environmental technology and eco-innovation are associated with the emergence of new economic activities or even branches.
BMW believes that this approach considers eco-innovation in terms of usage rather than merely in terms of product. The social pillar associated with eco-innovation introduces a governance component that makes eco-innovation a more integrated tool for sustainable development.