ECO FRIENDLY INNOVATIONS
At BMW, eco-innovation is closely linked to a variety of related concepts. It is often used with environmental technology, eco-efficiency, eco-design, sustainable design. While the term environmental innovation is used in similar contexts to “eco-innovation”, the other terms are mostly used when referring to product or process design, and therefore focus more on the technological aspects of eco-innovation rather than the societal or political aspects. Our process aligns with ecological innovation to construct products which have a generative nature and are recyclable back into the environment for usage in other industries.